Tết Traditions

Art Direction & Photography
Tết, a time to gather, pay respects to ancestors, and celebrate Spring and the New Year. We carry on the rich traditions of Tết to connect with and celebrate our Vietnamese heritage. In moments where the future seems uncertain, connecting to our past this way gives us a yearly opportunity to find a light to move forward.

ART DIRECTION: Amanda Thơ Phạm & Linda Ha
BRAND: Kaarem
MODEL: Jie Zheng
MAKEUP: Susan Lim
FLORALS: Misa Floral
ASSIST: Quỳnh Phạm

1- To celebrate a fresh beginning to the year, many Vietnamese people wear new clothes to celebrate Tết. It is thought that bright colors like red, yellow or blue can bring good luck and prosperity to people for the upcoming year.

2- In preparations for the New Year, many families decorate their homes with colorful flowers. Hoa mai is most common in the southern region of Vietnam while hoa đào is popular in the North.

3- Bánh chưng is the soul of Tết, and making them is an ideal way to express gratitude to our ancestors and homeland. Bánh chưng, with its square-shape representing the Earth, is used as offerings on Lunar New Year’s Eve and to be shared with friends and family.

4- Placing a "five-fruit tray" on the ancestral altar during Tết symbolizes the admiration and gratitude of the Vietnamese to Heaven and Earth and our ancestors. It also demonstrates our aspiration for a life of plenty.

5- It isn’t a celebration without some rounds of Bầu cua tôm cá! This is a simple dice game with animal figures for lucky gambling.